Sławomir Smyczek

Academic profile

Professor of Marketing at the Faculty of Management, having an experience of more than 20 years of teaching and research. He is involved in higher education projects management for more than 10 years. Vice-Rector for Education and Internationalization since 2016

Area of interest

Consumer behavior, consumption, relationship marketing, services marketing, international marketing,

Recent publications

Smyczek, S. (ed.), 2017, Challenges for marketing in 21st century. Katowice: University of Economics

Smyczek, S., Matysiewicz, J., 2016, Model of Customer Behavior Pathologies on Financial Market in Transitional Economies, in: Global Business Research Symposium. Finding Roads to Prosperity, Rome: St. John’s University

Matysiewicz, J., Smyczek, S., 2016, Knowledge transfer in the networks of international healthcare, Review Of Business, Vol. 37

Smyczek, S., 2015, Consumer illiteracy as cause of social exclusion on financial market, in: Social exclusions in Europe. Marketing Perspective. Katowice: University of Economics

Smyczek, S., 2015, New media in higher education and values for students on merging markets, in: New Media in Higher Education Market. Katowice: University of Economics

Message for students

Progress is always better then perfection