Marta Grybs

Academic profile

Research Assistant in Department of Consumption Research.

Area of interest

New trends in consumer behavior, New media in customer relationship management, virtualization of consumer behavior, behavioral economy, netnography, neuromarketing, online hate

Recent publications

Grybś-Kabocik, M.: The scent marketing: consumer perceptron, The business and management review, vol. 9, no.4, july 2018, s. 513-517

Smyczek, S., Grybś-Kabocik, M., Matysiewicz, J., Tetla, A. Patologie w zachowaniach konsumentów na rynku, Placet, Warszawa, 2017

Grybś-Kabocik, M.: Wirtualizacja zachowań konsumentów a zrównoważona konsumpacja, Studia Ekonomiczne 337, 2017, 164-173

Grybś-Kabocik, M: Conscious and latent consumers’ attitudes, World Scientific News, 89 (2017), 283-293

Grybś-Kabocik, M.: Neuromarketing Application in Consumer Behaviour Research [w:] Michoń, P. (red.) New Trends in Economics, Management and Finance, Poznań University of Economics and Business Print Shop, Poznań, 2016.

Message for students

If you can dream it, you can do it