Magdalena Iordache-Platis

Academic profile

Magdalena Iordache-Platis
Professor of Marketing, Micro and Macroeconomics at the Faculty of Business and Administration, having an experience of more than 25 years of teaching and research. Involved in higher education management for more than 16 years. Vice - rector in charge with quality assurance and business relationship since 2011.

Area of interest

Customer relationship marketing and management, customer capital, business strategies, academic leadership, quality assurance management, university and industry cooperation, entrepreneurial university strategy,

Recent publications

Higher Education Leadership and Institutional Development; Stakeholders’ Perceptions (Proceedings of the ECMLG 2016 – 12 th European Conference on Management Leadership and Governance, Bucharest, 2016, http://www.academic-conferences.org/conferences/ecmlg/ecmlg-future-and-past/)

Role of University Rankings in the Context of Lack of Resources; National and Institutional Challenges (World University Rankings and the Future of Higher Education, 2017, Editors: Kevin Downing and Fraide A. Ganotice Jr., chapter 10, pages 186-208; IGI Global., ISBN13: 9781522508199, ISBN10: 1522508198, EISBN13: 9781522508205, http://www.igi-global.com/book/world-university-rankings-future-higher/150147)

Message for students

Be enthusiastic in everything you do!