Judit Papp

Academic profile

Teaching Professor of Marketing at the Faculty of Commerce, Catering and Tourism Management, Department of Marketing and Commerce, having an experience of more than 20 years of teaching and research. Involved in higher education lecturing, project management and leadership for more than 18 years. Programme director of the Marketing and Commerce in English study programme between 2003-2008.

Area of interest

Marketing, Marketing Research, Brand management, Marketing strategy, Consulting and Business Communication

Recent publications

In Consumer behaviour and marketing strategies of enterprises in the European market,Recent trends on the higher education market in Hungary and a reachable maintainable advantage of Budapest Business School,Karol Adamiecki University of Economics in Katowice 2010

In Technology-driven promotion fot NGOs, Ethical aspects of marketing communication,Publisher of the University of Economics in Katowice 2013, ISBN 978-83-7875-070-3

Az innovációs képesség és az alternatív tudástranszfer jelentősége a magyarországi gazdasági felsőoktatásban a végzett hallgatók munkaerőpiaci hatékonyságát tekintve, 2013/3, Multidiszciplináris kihívások-Sokszínű válaszok, ISBN: 978-963-7159-51-0, pp 63-72

Message for students

Come with me and let me entertain you